TWEL Business Plan Process and Explanation

Business Plans include the following:

Executive Summary 

Industry Overview 

Mission Statement

Vision Statement

Business Values

Goals and Objectives

Business Ownership

Team

Business Description

Products or Services 

SWOT Analysis

Target Customer

Industry Competitors

Positioning/Niche

Market Analysis 

Market Segmentation

Marketing Plan

Start-Up Summary (Budget)

Pricing

Financial Plan

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We send over a Google Forms doc with all business plan questions we need answered to assist clients with the information needed to adequately complete the plan. Once the questions have been fully completed; clients then submit the form back to us (clients do receive a copy of their answers via email).
 

From there, we are able to begin the writing process and begin to establish the business plan draft. Once completed, we send over the draft that the client can review and request changes if necessary. If no changes are requested – we then send over the editable version (word copy) and PDF version (final copy) of the finished business plan.